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featured project:

POWER OF SPORTS

  • co-executive producer
  • content strategy & development
  • branding & promotion
  • advocacy

POWER OF SPORTS

In 2016, Group1001 CEO Dan Towriss met Fields & Futures founder Tim McLaughlin and heard firsthand about the work taking place in Oklahoma City to grow student participation in sports, to help put more young students on a proven path to graduation - empowered and equipped with life skills to help realize their full potential.

When asked what inspired him to get involved with Fields & Futures, Dan quickly replied, "I believe youth sports and education are one of the few remaining ways we have to reach at-risk youth for lasting social change." That simple but profound statement laid the foundation for the creation of Power of Sports, a content platform to advocate for that belief and showcase the great work being done by organizations across the country to give more kids the opportunities they deserve.

As the development arm of Fields & Futures, Brand Talkers was contracted by Group1001 in 2017 to work with Horrow Sports Ventures and others to build the platform and provide campaign oversight. Today, Power of Sports is anchored around a 30-minute television show that airs monthly on Fox Sports Southwest and other Fox Sports regional networks across the country, with focused social media support (@PowerofSportsTV). 

TEAMWORK MAKES THE DREAM WORK

Co-Executive Producers - Brand Talkers, Horrow Sports Ventures

Producer & Director - V2 Content

Branding & Promotion - Unknown.Studio

F&F Story Development ("A Field to Call Home") - Lampstand Story Co.

Media Relations - FleishmanHillard

Show Distribution - Fox Sports Southwest, Fox Sports Regional Networks

 

For more information about Group1001's commitment to sports and education as a strategy to positively impact communities and lives, please visit Group1001 Gives.

 

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PLAY INSPIRED

Power of Sports tells inspiring stories about people, organizations, and entire cities that are using sports to empower kids and communities, and help drive positive social change. #PlayInspired

Power of Sports is presented by Group1001 and airs monthly on Fox Sports Southwest and participating Fox Sports regional networks.

Visit www.PowerofSports.tv for showtimes and to watch individual stories and show segments.

A FIELD TO CALL HOME

Choosing a Better Path is one of many powerful stories shared across the Power of Sports platform since the show's inception in 2017. In this particular episode, Oklahoma County District Attorney David Prater reinforces the belief that kids crave a sense of belonging and will work hard to protect that sense of family and loving support. 

"A Field to Call Home" is a collection of Fields & Futures stories of real kids, coaches and influencers - all striving for a common goal: To help young kids believe they can be and do whatever they choose  - understanding they just have to make smart choices and believe in their own potential. 

View the full collection of stories here